Applications
Showcased Feature
Analytics
Web Pulse
A single analysis portal for measuring the performance of ad campaigns across the UK’s leading streaming platforms, including Amazon Prime Video and Paramount+.
Publisher Active Voice
Analytics
Sky Web
Measures the real-world impact of Sky advertising across all platforms, linking campaigns to outcomes using Sky’s unique set-top-box data.
Publisher Sky
Analytics
C4 Streaming
Uses C4 Streaming’s targeted advertising data to match ad exposures with digital actions that proves incremental business impact.
Publisher Channel 4
Analytics
Samba TV
Uses our proprietary SpotSync technology with ACR-powered household viewing data, enabling deterministic attribution from exposures to outcomes.
Publisher Samba TV
Analytics
Lantern
Analyse insights from the UK’s first cross-broadcaster outcome measurement solution.
Publisher Lantern
Analytics
Addressable Lift
Harnesses ITV’s unique targeted advertising data to measure incremental business outcomes at scale.
Publisher ITV
Analytics
Total Response
Delivers a lightweight measurement solution that matches ad exposures to website visits.
Publisher ITV
Analytics
Gambling
Sector specific performance analysis for sports book, casino and bingo brands.
Publisher Active Voice
Analytics
Linear
Near real-time view of live TV campaigns, including next day reach and frequency.
Publisher Active Voice
Analytics
Ad Exposure Hub
Enables third party organisation to manage the processing of their ad exposure data sources, including error detection and resolution.
Publisher Active Voice
Analytics
VOD Verify
Unified campaign delivery reporting across the UK’s leading streaming platforms, including Amazon Prime Video and Paramount+.
Publisher Active Voice
Research
Benchmarks
Put your campaign performance in context, comparing outcome metrics against category and market norms.
Publisher Active Voice
Research
Share of Voice
See how your brand’s Share of Voice stacks up against your competitors in an unparalleled level of detail.
Publisher ITV
Research
Brand
Analyse the linear airtime of every UK brand, including their reach and frequency.
Publisher Active Voice
Research
Audience
Quickly understand the viewing habits of different Barb audiences across multiple data segments.
Publisher Active Voice
Research
Agency
Search UK media agencies and uncover their advertisers, target audiences and TV strategies.
Publisher Active Voice
Research
TV Guide
See what’s airing and when, across every channel.
Publisher Active Voice
Administration
System Administration
Create and manage accounts, campaigns and users, with a built-in usage tracker.
Publisher Active Voice
Marketplace
Store
Browse and add available ActiveVoice applications to your account.
Publisher Active Voice
Analytics
Impression Tracker
Generate tracking pixel URLs with parameters for creative, device and content type.
Publisher Active Voice
Analytics
Response Tracker
Generate JavaScript tracking snippet for measuring site sessions, visits and downstream conversions.
Publisher Active Voice
Administration
Event Manager
Subscribe to system events and configure endpoints to receive email notifications.
Publisher Active Voice
Analytics
CTV Activation
Create and activate addressable TV campaigns across the UK’s favourite channels and programmes.
Publisher Active Voice
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